Distribution

Definition:

Film distribution is the process of making a movie available for viewing by an audience, such as the Hollywood giants Columbia or 20th Century Fox. 
The distribution of film is what makes the film available for an audience. Accompanied by promotion, when the film is initially produced it will be shown to audiences in a movie theatre.
A professional film distributor would typically devise an efficient marketing strategy to get a film to be seen by the intended target audience. Knowing what dates are best to release the film. What cultures should be targeted and where the film is promoted is key. The film should be available to the public either by movie screening, television viewing, or online for personal home viewing.

Last year for my AS film introduction, the distribution company that we included at the beginning of the movie was Film 4. This year, we have decided to include either BBC Films or The Irish Film Board, as we feel that these films distribution companies are more suitable than Film 4. Our movie focuses on old Irish mythology and folklore, and is set in Bangor in Northern Ireland, so we decided to either use a British or Irish film distribution company.

The Irish Film Board has films that focus on older Irish history and culture. Our movie focuses on ancient Irish traditions and pagan culture so I feel that this distribution company is the best one to include in the beginning of the short film.

What distribution company would I work with and why?

I would choose a company such Northern Ireland Screen, Northern Ireland Screen was the production company incorporated in the making of 'Cherry Bomb', which I believe is one of the best films to come from NI. This company is also growing rapidly with success due to the amount of films coming to be shot in NI. This company also funds some popular film festivals in Northern Ireland such as a Queens film festival, Cinemagic fest and Belfast film festival, working with this company could benefit our film as it could potentially be shown to an all Irish audience that I believe would enjoy it the most as they may be able to relate to the themes within the film.